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Cheaper alternatives to Brand24
Updated September 30, 2026 · Researched by the SaveStack team
On this page: Shortlist · Quick comparison · FAQ
The shortlist
Awario
Social listening tool tracking brand mentions across web, news, blogs and social networks.
- Much cheaper entry
- Mention alerts, sentiment analysis and influencer identification included
- Boolean search on higher tiers.
- Smaller data coverage than Brand24
- Starter limits mentions and historical data.
Google AlertsBest valueFree plan
Free email alerts from Google whenever new pages mention your keywords.
- Completely free and unlimited
- Instant email delivery
- Zero setup.
- No social media coverage
- No sentiment analysis, dashboards, or analytics
- Misses many mentions.
Talkwalker Alerts
Free web-mention alerting service positioned as a Google Alerts alternative.
- Completely free
- Simple setup
- Decent web coverage.
- Web-only, no social listening
- No sentiment or analytics dashboard
- Not a full Brand24 replacement.
BrandMentions
Media monitoring platform tracking mentions across social, news, blogs and forums.
- Broad source coverage
- Sentiment and share-of-voice reports
- Cheaper than Brand24.
- Mention limits per plan
- Data freshness and UI trail Brand24
- Support quality mixed in reviews.
Mentionlytics
Web and social monitoring with sentiment analysis and share-of-voice metrics.
- Affordable entry
- Multilingual sentiment analysis
- Scheduled PDF reports.
- Coverage depth below Brand24
- Starter caps mentions and users.
Quick comparison
| Tool | Starting price | Free plan | You save | Best for |
|---|---|---|---|---|
| Brand24 (the expensive one) | $199/month | — | — | Teams that need every bell and whistle |
| Awario | $24/mo ($288/yr, Starter) | — | Save $2,100/year | Small brands needing Brand24-style mention alerts at ~1/8 the price. |
| Google Alerts | Free ($0) | Yes | Save $2,388/year | Free baseline monitoring of brand/product name mentions on the web. |
| Talkwalker Alerts | Free ($0) | Yes | Save $2,388/year | A second free net alongside Google Alerts for web mentions. |
| BrandMentions | $39/mo ($468/yr, starting) | — | Save $1,920/year | Teams wanting a fuller dashboard alternative to Brand24 at lower cost. |
| Mentionlytics | $39/mo ($468/yr, Starter) | — | Save $1,920/year | Budget social listening with automated reporting. |
Pricing sources: each vendor's official pricing page, last checked September 30, 2026.
FAQ
Why switch away from Brand24? Almost always price. You pay for an enterprise-grade feature set while using a handful of features. For Brand24 specifically, switching to Google Alerts saves $2,388/year versus Brand24's sticker price.
Are cheaper tools worse? For most users, no. The gap is usually in extras you may never touch — advanced permissions, dedicated account managers, or compliance certifications. Check the Cons under each pick to see exactly what is missing.
Can I switch back later? Yes — nothing here locks you in. Start on a free plan or trial, migrate at your own pace, and keep your current tool until you are confident.
Prices checked September 30, 2026 and may have changed. We may earn a commission if you buy through links on this page.