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Cheaper alternatives to Brand24

Updated September 30, 2026 · Researched by the SaveStack team

Our verdict
Switch to Google Alerts and save $2,388/year vs Brand24. It is free to start, so you can try it before cancelling anything.

On this page: Shortlist · Quick comparison · FAQ

The price problem: Brand24 starts at $199/month (checked September 30, 2026). If that stings, you're not alone — these alternatives cover the same core jobs for much less.

The shortlist

1

Awario

Save $2,100/year vs Brand24
$24/mo ($288/yr, Starter) (subscription)

Social listening tool tracking brand mentions across web, news, blogs and social networks.

Pros
  • Much cheaper entry
  • Mention alerts, sentiment analysis and influencer identification included
  • Boolean search on higher tiers.
Cons
  • Smaller data coverage than Brand24
  • Starter limits mentions and historical data.
Visit Awario
2

Google AlertsBest valueFree plan

Free
Free ($0) (free)

Free email alerts from Google whenever new pages mention your keywords.

Pros
  • Completely free and unlimited
  • Instant email delivery
  • Zero setup.
Cons
  • No social media coverage
  • No sentiment analysis, dashboards, or analytics
  • Misses many mentions.
Visit Google Alerts
3

Talkwalker Alerts

Free
Free ($0) (free)

Free web-mention alerting service positioned as a Google Alerts alternative.

Pros
  • Completely free
  • Simple setup
  • Decent web coverage.
Cons
  • Web-only, no social listening
  • No sentiment or analytics dashboard
  • Not a full Brand24 replacement.
Visit Talkwalker Alerts
4

BrandMentions

Save $1,920/year vs Brand24
$39/mo ($468/yr, starting) (subscription)

Media monitoring platform tracking mentions across social, news, blogs and forums.

Pros
  • Broad source coverage
  • Sentiment and share-of-voice reports
  • Cheaper than Brand24.
Cons
  • Mention limits per plan
  • Data freshness and UI trail Brand24
  • Support quality mixed in reviews.
Visit BrandMentions
5

Mentionlytics

Save $1,920/year vs Brand24
$39/mo ($468/yr, Starter) (subscription)

Web and social monitoring with sentiment analysis and share-of-voice metrics.

Pros
  • Affordable entry
  • Multilingual sentiment analysis
  • Scheduled PDF reports.
Cons
  • Coverage depth below Brand24
  • Starter caps mentions and users.
Visit Mentionlytics

Quick comparison

ToolStarting priceFree planYou saveBest for
Brand24 (the expensive one)$199/month——Teams that need every bell and whistle
Awario$24/mo ($288/yr, Starter)—Save $2,100/yearSmall brands needing Brand24-style mention alerts at ~1/8 the price.
Google AlertsFree ($0)YesSave $2,388/yearFree baseline monitoring of brand/product name mentions on the web.
Talkwalker AlertsFree ($0)YesSave $2,388/yearA second free net alongside Google Alerts for web mentions.
BrandMentions$39/mo ($468/yr, starting)—Save $1,920/yearTeams wanting a fuller dashboard alternative to Brand24 at lower cost.
Mentionlytics$39/mo ($468/yr, Starter)—Save $1,920/yearBudget social listening with automated reporting.

Pricing sources: each vendor's official pricing page, last checked September 30, 2026.

FAQ

Why switch away from Brand24? Almost always price. You pay for an enterprise-grade feature set while using a handful of features. For Brand24 specifically, switching to Google Alerts saves $2,388/year versus Brand24's sticker price.

Are cheaper tools worse? For most users, no. The gap is usually in extras you may never touch — advanced permissions, dedicated account managers, or compliance certifications. Check the Cons under each pick to see exactly what is missing.

Can I switch back later? Yes — nothing here locks you in. Start on a free plan or trial, migrate at your own pace, and keep your current tool until you are confident.

Prices checked September 30, 2026 and may have changed. We may earn a commission if you buy through links on this page.

How we rank: we check prices against each vendor's own pricing page, compute exact yearly savings versus the expensive tool, and list the trade-offs (Cons) for every pick. Commissions never decide the order — the biggest saver gets the Best value badge, and the cheapest free plan gets Free plan.

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