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Cheaper alternatives to VWO
Updated September 30, 2026 · Researched by the SaveStack team
On this page: Shortlist · Quick comparison · FAQ
The shortlist
PostHogBest valueFree plan
Open-source product analytics with feature flags, A/B testing and session replay; generous free tier.
- Free tier covers A/B testing and analytics
- Self-host option
- No per-seat pricing games.
- Requires developer implementation
- Less marketer-friendly than VWO's visual editor.
GrowthBook
Open-source feature flagging and A/B testing platform you self-host.
- Free, open-source software
- Solid stats engine
- SDK-based experimentation.
- Requires SDK integration and SQL/data-warehouse setup
- No visual editor for marketers.
Crazy Egg
Heatmaps, session recordings and A/B testing for websites at a low entry price.
- Much cheaper than VWO
- Heatmaps + recordings + testing in one
- Easy setup.
- Confirm which tier includes A/B testing on the pricing page
- Traffic/pageview caps per plan.
Microsoft Clarity
Free heatmaps and session recordings from Microsoft. NOTE: no A/B testing — partial replacement only.
- Completely free with no traffic limits stated
- Easy to install
- GDPR-friendly masking.
- No A/B testing at all — cannot replace VWO's experimentation
- Analytics are basic.
Quick comparison
| Tool | Starting price | Free plan | You save | Best for |
|---|---|---|---|---|
| VWO (the expensive one) | $199/month | — | — | Teams that need every bell and whistle |
| PostHog | Free tier ($0) | Yes | Save $2,388/year | Product teams wanting experiments + analytics free. |
| GrowthBook | Free, open-source self-hosted ($0) | Yes | Save $2,388/year | Engineering teams wanting a free experimentation platform. |
| Crazy Egg | $29/mo ($348/yr, Starter) | — | Save $2,040/year | Marketers wanting VWO-style heatmaps + testing cheaply. |
| Microsoft Clarity | Free ($0) | Yes | Save $2,388/year | Free behavioral insight (heatmaps/replays) alongside another testing tool. |
Pricing sources: each vendor's official pricing page, last checked September 30, 2026.
FAQ
Why switch away from VWO? It usually comes down to price. Most teams use a fraction of what VWO offers, so the full subscription is hard to justify. For VWO specifically, switching to PostHog saves $2,388/year versus VWO's sticker price.
Are cheaper tools worse? Rarely, for the basics. The cheaper tools on this page handle the same day-to-day workflow — what you lose is usually the enterprise layer: SSO, audit logs, or white-glove support. The trade-offs are listed under each alternative.
Can I switch back later? Absolutely. Nearly every alternative here offers a free plan or trial, so you can run it alongside VWO before cancelling.
Prices checked September 30, 2026 and may have changed. We may earn a commission if you buy through links on this page.